Digicel kicks off Masterclass Series with Richard Pandohie
By Adrian Williams
The Digicel Masterclass Series kickstarted on Thursday with host, Dr Terri-Karelle Reid speaking with Richard Pandohie, CEO of Seprod Group Ltd and President of the Jamaica Manufacturers Association. Pandohie spoke about his “secret sauce” to success in business and career.
“Uncertainty is a part of business, a part of life,” he said. “For successful persons, adaptability is key. You have to keep asking yourself, what if?” he added.
The Seprod boss cited hindrances in running a business, such as regulatory red tape, and a lack of data and research by business owners. He also noted that Jamaica is not taking full advantage of the Madrid Protocol, which has been in place for seven years. The Madrid Protocol protects your brand in up to 123 countries after being registered just once through a centralized system.
“Believe it or not, we Jamaicans are the ones hindering us from enforcing that legislation,” said Pandohie.
Meanwhile, Pandohie also noted some of the keys to Seprod’s success in increasing net profits at a time when many others are losing. “It wasn’t just now but more a result of a journey we took four years ago,” he said. Having a clear vision of where you want to go is key, along with diversification to generate growth or manage risks, he added.
For example, the JMEA President highlighted the entertainment industry’s shift to online shows. “They bring live dance to your room now. You saw the Verzuz show,” he noted, adding that diversifying is very important. Even if it may not pay you now, it helps to keep your brand alive so that when the pandemic is over, your brand will still be relevant, Pandohie said.
The Digicel Masterclass Series is scheduled to last for seven weeks, with guests sharing professional wisdom and guidance via the Webinar Jam platform.
FULL SCHEDULE:
- Nov 5 – Brand Building Masterclass with Nasha-Monique Douglas, Chief Marketing Officer of Digicel Jamaica
- Nov 12 – Digital Transformation Masterclass with Aileen Corrigan, Chief Digital Officer of Digicel Jamaica
- Nov 19 – Money Management Masterclass with Gary Peart, Managing Director of Mayberry
- Nov 26 – Success Mindset Masterclass with Chris Williams, Managing Director of Proven Investments
- Dec 3 – Productivity & Balance Masterclass with Marcus Steele, former CEO of British Tobacco
- Dec 10 – Exclusive Bonus Event you will NOT want to miss!
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