Jamaica’s Amazon?

7Krave is changing Jamaica’s online delivery landscape with the launch of 7Krave MarketPlace.

The company, already known for food and grocery delivery, is positioning the new service as “Jamaica’s Amazon”, a one-stop shop for everything from books to electronics, clothing and even second-hand goods.

Speaking on Taking Stock with Kalilah Reynolds, 7Krave CEO Rory White said the site became available to customers on Saturday, October 6 following beta testing.

He explained that 7Krave MarketPlace extends the company’s existing infrastructure beyond groceries to offer same-day, next-day and two-day delivery islandwide, beginning with Kingston, St Andrew, St Catherine and St Ann. 

He added that the goal is to link sellers and buyers across all 14 parishes, eliminating the logistical headaches that have long plagued small businesses trying to reach customers outside their parish.

“We really looked at the gap and we are plugging that gap,” White said.

“Jamaica needs more than groceries. Local sellers were suffering because people were buying too much Amazon and Shein. For the first time, a seller in Hanover can reach a buyer in Kingston without having to stand in a Knutsford Express line or exchange banking details,” he added.

The MarketPlace integrates warehousing, payment processing and delivery under one roof. Vendors can store stock at 7Krave’s warehouse, track inventory through an online dashboard, and have the company handle fulfilment and remittance directly to their local bank account. 

There are no monthly subscription fees to list products, only a commission on completed sales.

For customers, the app offers a fully localised experience with features designed to rival international e-commerce platforms. 

Users can shop across categories, earn and redeem loyalty points, view “today’s deals,” switch seamlessly between Jamaican and US currency, and receive verified reviews from other buyers. 

Beyond standard retail, 7Krave has also built in distinctly Jamaican twists: sellers can mark items as negotiable, allowing shoppers to “bawl down” prices in true market fashion, or list products for live auction.

A built-in customer-to-customer option lets individuals sell pre-owned items without meeting strangers or revealing personal banking details; 7Krave collects, verifies and delivers the goods itself.

The platform also includes an escrow system holding payments for 24 hours after delivery, giving buyers time to flag any issues before funds are released to the seller, a safeguard against fraud that has plagued informal online marketplaces.

Rashid Hall, Head of Client Acquisitions, said the model is about convenience and nation-building. 

“From the beginning, 7Krave has been about allowing you to stay at home and simply click on your phone to get items delivered to you,” he said. 

“This opens up new audiences for small businesses, lowers the threshold for entrepreneurship, and lets vendors focus on making the best product possible knowing it’s in good hands from A to Z.”

While the service currently operates in four parishes, 7Krave has signed an agreement with Jamaica Post to expand islandwide by year-end. White said the priority is to “get it right at home” before scaling to other markets, but the vision is unmistakably larger.